By integrating an online SQL database with a shopping cart order
offers the following benefits.
The Internet buyer can select desired products by category, by keyword
search, or both. The buyer then selects the desired items, thus
creating an online order. When the buyer has selected all desired
items, she can complete the order, either online with secure
encryption, or offline by mail or fax. Buyers can choose whichever
method they are comfortable with.
|Easy Links Into
allows you to create links from anywhere in your site into
the shopping cart; the product in the link will be presented to the
user to add to their order. For example, if
you have an article on "Widgets", you can create a link from
the article into the shopping cart to buy a widget or a book about
In addition, you can assign an Associate ID to others who might want to
add links on their Web pages into your catalog. This will enable you
to generate traffic and sales from other Web sites.
It is very easy to place promotional banner ads in the cart. Simply
create a banner graphic and add the references to the database, and
your banner ad is immediately online. Banner ads can be shown at the
top and bottom of the cart front page, as well as at the top of each
category display. Different banner ads can be displayed for each
category for special promotions within each category.
|New and Closeout
has complete facilities to present both newly added
and specially priced or closeout items as separate product lists.
You have full control what is listed in each list. This can help
bring attention to the buyer for both new items and closeouts.
Each product can be marked individually for a timed sale. The
starting and ending date of the sale is entered in the database, and
automatically shows the sale price during that time.
A unique attention getting splash graphic can be optionally shown
for each product on sale. Each client can supply the graphics that best
complement its product line, giving the most flexibility to this feature.
Each category display page can have its own unique presentation, with
individual masthead graphics, background textures, and color formats.
These characteristics are determined in the database, making it easy
to customize the appearance of each of your product categories.
There is provision for an optional audio or video clip for each
product. This allows you to add music samples to CDs or video clips
There is no need to create tens or hundreds of Web
pages for your products. All Web pages showing the products are
created dynamically by FishNet's servers each time a search is
issued against the product database. You can maintain your online
inventory with unprecedented ease and speed.
All routine maintenance is done via the Web. Product inventory
maintenance, vendor contact information, Web page appearance --
everything is controlled from simple Web forms. FishNet has even
site administrators the immediate help they need should questions
arise during database maintenance.